To some extent, our video followed conventions, like in the combination of performance and narrative.
However, we also challenged them with our emphasis on the informality, familiarity and "homely" feel. Our CD Cover and Website are perhaps more vibrant than might be expected because of this, and to target both sexes, like The Temper Trap do themselves.
Synergy of Products
All our products (CD Cover, Website and Music Video) are interconnected through that informal feel as well as the recurring themes of the home, photographs and repeated colours and fonts.
These create a clear and consistent image for the band that can be immediately identified by the audience.
Audience Feedback
Audience feedback was very helpful to us, particularly in the planning stage and it helped us meet audience needs as well as improve the visual quality of the video. Technical feedback was useful as well, helping us spot continuity and lighting errors.
Hardware and software were mainly used to assemble the products, rather than in the creative design stage. However, experiements with editing functions on Photoshop did help us with CD Cover ideas.
The internet was an important source for our research (alongside physical CDs) and we used video-hosting and social networking sites like YouTube, Vimeo and Facebook for distribution and promotion.
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