Now comes the time to look at some existing videos to start getting some ideas and to research the image of our artist, similar artists and what the target audience will be expecting of our video.
One of the first places we went to for this research was The Temper Trap's own videos and here is their production for "Sweet Disposition". The most noticeable thing from this video is the combination of performance and conceptual elements (which is repeated in other videos of theirs). Though we don't want our video to be exactly the same as the band's previous output this is quite a general point and probably a good one for us to stick to. Also, the performance element is not a standard performance, the band are not set up in a gig-like situation - it is not what you would expect. Perhaps this would be a good thing to bear in mind too. As our chosen song, "Love Lost" is more lyrical and has more of a narrative in those lyrics, we may well include some narrative element in our video, either in replacement of the conceptual here or we might combine the two. The dark aesthetic in this video is worth noting as well, and I find this strange as the band's image is generally informal and laid back in their promotional photos and interviews. Maybe this is an element we could change.
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