Friday, 29 October 2010

Website Research: Snow Patrol


Images and Logo:
Uses the band's logo and a photo from one of their concerts. The colours of both compliment each other and the second image makes for a more interesting website. This suits the band's more grand, studio-polished sound. There is also a simple background image.

Genre, colour and style:
More use of colour here and less simplicity. Like the images this is fitting of their image, a band slightly more pop than indie, used to playing huge stadium's (as the picture shows). There is more life to the site.

New Technology:
Myspace link, built in audio player and a link to Snow Patrol's web store.

Written Content:
Again little, but here they have used (you can just see them at the bottom) news headlines to draw the user into the website and encourage them to read the more detailed articles.

Font and Layout:
Layout is easy to sue, it is obvious what everything else but there is still plenty of colour and image. In the grand scheme of things though it is still quite a simple design, everything is where you'd expect it to be. Font is simple and similar to the band's logo.

Target Audience:
Use of image, colour and minimal written content effectively targets their more mainstream audience.

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