In Goodwin's theory there are six characteristics of music videos. How does our idea relate to these?
1. Demonstrate genre characteristics - we have followed Indie conventions of performance, image, and an unusual aspect to the video.
2. Relationship between lyrics and visuals - there is a very clear link in our video, as the story is large based around the theme in the lyrics of losing something.
3. Relationship between music and visuals - we will edit to the beat and in the performance element the band will of course be playing the music that you can hear.
4. Demands of the record label lead to close ups of artist - even though we aren't subject to that demand we will probably end up using close ups of the band, but only in the performance sections. These sections will not make up the majority of our video.
5. Reference to the notion of looking - our entire video will be based around this: a girl searching for a photo. However, we will not use any voyeuristic treatment of that girl, which Goodwin suggests often appears in videos.
6. Intertextual references - In our video there is a sequence where the main character searches through a shelf of CDs and DVDs, on this shelf will be The Temper Trap's album and a film (500 days of Summer) in which our song appeared.
Unintentionally we have conformed almost completely to Goodwin's theory, except perhaps point 4 about Record Labels. We actively considered genre and the relationship between the song and the visuals but not in terms of Goodwin.
Must be a good theory.
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